
FOR IMMEDIATE RELEASE
[Salida, Colorado – September 4, 2025]
Prime Investment Properties LLC, a leading hospitality brokerage firm and member of Hotel Brokers International, has announced the successful sale of the Silver Ridge Lodge in Salida, Colorado. The recently renovated 35-room motel was acquired by a California-based buyer group that intends to continue operating the property while preserving its strong reputation and guest experience.
The thriving 35-room motel is located in the charming and fast-growing mountain town of Salida, Colorado. The sale also included a substantial owner’s quarters and a four-unit building dedicated to staff housing, making it a well-rounded investment opportunity.
Dan Emert of Prime Investment Properties and Hotel Brokers International, based in Steamboat Springs, Colorado, represented the seller and assisted the buyer throughout the transaction. Emert practices hotel brokerage across the U.S. as well as in select beach resort markets abroad.
“There were plenty of challenges throughout this process, but we were able to craft a deal with terms that satisfied all parties involved,” said Emert. “We wish both the buyers and the seller the very best in their future ventures.”
Prime Investment Properties LLC is a premier hospitality brokerage and advisory firm specializing in the sale of lodging properties across the U.S. and international markets. As a member of Hotel Brokers International, the firm leverages strategic marketing, industry expertise, and a strong network to maximize value for its clients.
With a strong digital and traditional marketing presence, Prime Investment Properties ensures broad exposure for its listings. The firm specializes in hospitality asset acquisition and disposition, representing a wide range of clients and properties, including full-service hotels, boutique hotels, select-service hotels, limited-service hotels, development projects, resorts, and beachfront hotel properties in Mexico, Central America and the Caribbean. For more information about additional listings or to inquire about acquisition opportunities, contact Dan Emert, Lead Broker, Prime Investment Properties LLC, 970.819.4948, dan@primeinvestmentprops.com, www.primeinvestmentprops.com.
Founded in 1959, Hotel Brokers International (HBI) is the hospitality industry's most established and experienced network of hotel real estate professionals. With more than 11,000 successful hotel transactions, HBI members are recognized leaders in hotel brokerage, investment advisory, and market insight. HBI is the founder and administrator of the Certified Hotel Broker (CHB) Program—the only professional designation specifically for hotel brokers. In addition to brokerage services, HBI offers affiliate membership opportunities for professionals in franchising, lending, appraisals, and investment services. To learn more, visit www.hbihotels.com.
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